Analysts have clear opinions on FIT.

There are 7 analysts on the Wall offering 12 month price targets for Fitbit in the last 3 months. The average price target is $7.37 with a high forecast of $7.40 and a low forecast of $7.35. The average price target represents a 12.18% increase from the last price of $6.57.
Fitbit, Inc. (FIT) is followed by 7 analysts on the street.

null from Deutsche Bank rates it a Hold.

Similarly, 2 months ago Jim Suva of Citigroup Upgraded a Hold with a target of $7.40.

The consensus on the street is Hold.

What does Fitbit, Inc.(FIT) do ?
Fitbit, Inc. engages in the development of wearable device which tracks data of an individual’s health. It offers wrist-based and clippable devices, which can track daily steps, calories burned, distance traveled, and active minutes, and display real-time feedback to encourage users to become more active in their daily lives. The company was founded by Eric N. Friedman and James Park in March 2007 and is headquartered in San Francisco, CA.

Fitbit, Inc. (FIT) Insider Trades

Multiple company employees have indulged in significant insider trading. Fitbit, Inc. disclosed the following in a document filed with the US Securities and Exchange Commission (SEC):

Pres, CEO, COB, 10%, Park James : S – Sale+OE(-$2,809,976) of FIT in the trading session of 2019-12-06.

Pres, CEO, COB, 10% Park James : S – Sale+OE(-$2,319,257) of FIT in the trading session of 2019-12-05.

EVP, GC, Sect. Missan Andy : S – Sale+OE(-$22,430) of Fitbit, Inc. in the trading session of 2019-06-10.

Looking for stocks just like FIT?

Based on Wall Street analyst research, several stocks are similar to FIT
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– AMT [Info can be found here: https://www.nasdaq.com/market-activity/stocks/AMT ]